Funnel Your Way Around
To build your online business presence, you want to ensure all necessary elements join and speak to each other. That includes a good email campaign that can take you to another level.
- The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027.
- For every £1 spent, email marketing generates £35 in ROI
About The Hat-Trick Copywriter
I’m a copywriter-researcher trained in writing funnels for your online business. I pride myself on getting to know all the details you need me to know about your product/service and market.
I write creatively about the areas I care and know about, including (but not exclusive to) education, vegan food, training, coaching & mentoring, sports (soccer & basketball) and politics & law.
As a thriver, I also work with all things black women (and men) impacted by breast cancer. Race, to me, is a specialised subject and perspective.
I’m a committed, health, environment and socially conscious, animal-loving vegan.
Beyond all else, I love adding value beyond your expectations.
Copy that writes to be heard
Social Media Profiles
My Fedora LinkedIn package provides an all-inclusive service to give a professional profile that authentically reflects who you are and what you do.
Funnel / Email Campaigns
Build your customer base; talk to them about who you are, what you do and what you're offering.
Communicating that through written text is where I can help you.
Script Writing
Scripts are useful for all types of situations including for theatre, film, webinars, sales letters, newsletters, and preparing meetings, vloggers and professional videos - formal and personal.
Word-up
You’ve got a great idea, but let’s make it more robust. Strategic research and a deeper look at the competition will help plan a clear route to market. Then there’ll be something to write about that works and reads well.
Research Markets
Without researching your market, you'll never have the foresight and a measure of your competition. Let me help you to reduce your risk.
Blog Articles
Blog articles help establish your voice and your expertise. As an influencer, your perspective plays a vital role in building trust and that's fundamental to your business.
Product Caption
A good product caption is a title that draws you in on one or two levels. They engage your audience, have them smile, be shocked or think. Let's call it short copy that piques curiosity.
Creative Content
All copy is creative and includes developing scripts for film, character development, webinars, videos, blogs, interviews, speeches etc.
Product Review
Taking product reviews seriously is essential for promoting your business. There's a structure to ensuring product reviews are front and face of what you do.
Email Writing
I'm trained as a funnel copywriter, which means I write email campaigns that properly and professionally represent how you want to communicate with your customers.
Add Conversion Rates
The conversion rate is the number of conversions divided by the total number of visitors. This helps you to get more of the right kind of visitors/customers that are looking for your product or services.
Reduce Bounce Rate
The bounce rate tells you how many potential customers came to your site. Unfortunately, they looked around but left without making a purchase. That's why you need to respond positively to improve your optimisation.
Drive More Traffic
Let's make your website more than just a window. The more traffic you drive to your website, the higher the likelihood of sales. Driving traffic combines thoughtful writing with strategic online marketing.
Client Testimonials
I hope these testimonials speak for themselves but don’t hesitate to contact me if they don’t.
Turn your traffic into loyal customers and return visitors
"The Hat-Trick Copywriter takes words off the tip of your tongue and writes with them."
– Marlene Ellis, Founder of The Hat-Trick Copywriter
Blogs
Become an influencer by regularly blogging on your subject of expertise. But when time is of the essence, I’m here to help you.
Podcast
Join my podcast to discuss copywriting, online businesses, and all sorts of topics that intersect.
Insights
As a strategic marketing copywriter, knowing where the wind blows is vital. Your positioning will depend upon it.
As a client, I am happy to recommend her (Dr Marlene Ellis) work. Dennis M. John
Dennis M. John Client